
Meet Our SWP Supergeek
Hi, I'm Jen - your local friendly SWP supergeek!
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I'm on a mission to move organisations beyond guesswork and get building real capability for the future of work.
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I fell into SWP by accident in 2011 while working in healthcare in New Zealand. Getting under the hood of perennial HR and workforce problems, asking way more than the 5 Why's, and designing practical fixes made my geeky, puzzle-loving HR heart sing.
Since then I've helped organisations turn strategy into action, and reframe HR as a key strategic enabler - designing and embedding SWP and People Analytics functions that link people, skills and structures to measurable business delivery.
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From those early wins increasing permanent junior doctor staffing and decreasing contractor costs, to securing £60 million funding through the first Strategic Workforce Plan in the Scottish Justice sector; every success has fuelled my passion.
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I believe SWP should be practical, evidence-based, human-centred, and even a little bit joyful - because while making work better is a serious business, it needn't be a drag!




